Google will prohibit demographic and zip code targeting for housing, employment, and credit ads

by WF- Enzo Administrator
3 replies

Google announced in their blog that they've updated their advertising policies, and summarised as follows
  • Employment, housing, and credit advertisers are no longer allowed to target or exclude their ads from being shown based on demographics (gender, age, marital status, zip code).
  • The updated policy will roll out to US and Canada users by the end of the year.
  • Affected advertisers will be notified in the coming weeks.
#ads #code #credit #demographic #employment #google #housing #prohibit #targeting #zip
Avatar of The Force
  • Profile picture of the author BloggerDeen
    ok so what is next prohibit adverstiment too?
    {{ DiscussionBoard.errors[11606615].message }}
  • Profile picture of the author Kay King
    So google improves 'targeting', hen disallows some of the 'targeting'....

    I understand the 'credit' restriction but many employment and housing (if they mean 'real estate') are not 'exclusionary' but meant to target a certain area where the advertiser does business.

    Social media is all of a sudden becoming 'politically correct' and the arbiters of what is 'truth' - sounds like Google is following that lead?

    I do understand the POINT of doing this - not sure the result will be what was anticipated.
    Due to the current pandemic I will no longer be shaking hands or giving hugs. You may wave, bow to me or give me the finger...your choice.
    {{ DiscussionBoard.errors[11606741].message }}
  • Profile picture of the author actif tech
    I believe google should rethink this. Everybody knows that those images are shown as an example for the client to have an idea. Real pictures are also provided upon the request and nobody is that fool to buy a property without actually seeing it.
    {{ DiscussionBoard.errors[11608111].message }}
  • Profile picture of the author Technical Busyboy
    Yes it is true but you must be thank full because it is only for you to prevent from hacking of any thing and even the hackers can hack your instagram and this will help you so to ensure your security you must have a good laptop.
    {{ DiscussionBoard.errors[11609803].message }}
Avatar of The Force

Trending Topics